Authenticity cannot be staged. It arises in the honest moments when people talk about what really moves them. That's why we asked our employees to share their personal stories – the moments they usually only tell their loved ones. These messages have nothing to do with image and therefore show exactly what it is really like to work at AIDA. They are honest, sometimes tired, often proud, always human. These genuine insights show AIDA for what it is: a workplace where people can grow, laugh and always rely on each other.
Authentic insights into life at AIDA
Real people. Real stories. Real AIDA.
The most valuable stories are created between the official moments. When our crew really tells us what moves them. We want to share these moments with you soon.
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HOW ARE YOU?
The story behind the campaign
Meet our crew
Behind the Scenes
A special production: In May, our team of 17 traveled to Rostock and then on board AIDAcosma. We accompanied eight protagonists through their everyday lives and collected authentic stories: at work, during breaks, in contact with home. The moving results of these special encounters will follow soon.